Offering a Next-Generation Shopping Experience.
DeFacto, one of Türkiye’s largest retail companies with more than 500 stores in 30 countries, chose our company’s Self-Order Kiosk SK-143 solution for online sales in its new cashier-less stores under the Smart Store Concept, the first of which opened at Akasya Shopping Mall. The E-Life Kiosk SK-143 kiosks use 43” Elo 4343L Open Frame Touch Monitors. Featuring Elo’s most advanced TouchPro™ Projected Capacitive touchscreen technology, the kiosk allows DeFacto customers to shop with a touchscreen experience similar to that of tablets.
In the cashier-less Smart Store, products are browsed on touchscreens only through special software running on the E-Life Kiosk SK-143. Customers complete their shopping by making product selections and payments on the SK-143 kiosk. At the DeFacto Smart Store, a pioneer in the Turkish retail industry, products are not handed over in store; purchased items are delivered to customers’ addresses. As a result, thousands of DeFacto products can be sold even in a smaller space than other stores, giving DeFacto customers a technology-focused, next-generation shopping experience.
DeFacto aims to increase the number of new stores under the Smart Store concept it developed in Türkiye, both in Türkiye and in the other countries where it operates, and to become a pioneer in this field.